Choice modelling
Choice modelling is a highly sophisticated combination of economics, mathematics and statistics. More tools are becoming available, but choice models remain complex to design and costly to apply. Choice modelling is thought to be a superior predictor of human behaviour and to make forecasts of future consumer demand. For instance, the outputs from choice modelling are routinely used in cost-benefit analyses of major new infrastructure developments. It also provides a valuable method for measuring the values people place on non-market goods and services.
See the Choice Modelling Centre at the University of Leeds https://cmc.leeds.ac.uk/