Web analytics
Many sorts of data are gathered in analytics, and there are many tools (paid-for and free) that can analyse and display usage statistics. The analytic data can be used for purposes such as audience research, assessment of return on investment, assessment of whether the site is working properly, among others. Information can be collected by analysing web server log files, by page tagging, by using geolocation software to track where users originate, and by click analysis.
These methods can give information on:
- the number of visits
- the number of page views
- how long users spend on a site
- most viewed pages
- other sites referring traffic to the site
- where users originate
- number of clicks