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Balanced Value Impact Model

Web analytics

Web analytics is the measurement, collection, analysis and reporting of Internet data to understand and optimise Web usage. Analytics are statistics about the traffic and visitors attracted to the website and are widely used to assess its success.

Many sorts of data are gathered in analytics, and there are many tools (paid-for and free) that can analyse and display usage statistics. The analytic data can be used for purposes such as audience research, assessment of return on investment, assessment of whether the site is working properly, among others. Information can be collected by analysing web server log files, by page tagging, by using geolocation software to track where users originate, and by click analysis.

These methods can give information on:

the number of visits
the number of page views
how long users spend on a site
most viewed pages
other sites referring traffic to the site
where users originate
number of clicks

A common method of analyzing web site traffic is using log file analysis. Log files are text files maintained by web servers to record downloads of web pages and other files.

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