Balanced Value Impact Model

Referrer analytics

Referrer analytics are methods for identifying third-party resources from which traffic to a web site originates. Referrals may indicate that a third party considers a web site to be relevant to their user community. Referrer analytics may prove useful for identifying use of a web site and makes use of several webometric methods, including web log analysis and link analysis.

Referrer analysis and link analysis give a snapshot of who is linking to the site and from where, and using the results of this it is possible to better understand the audience for a site. It is useful to consider not only how much total traffic other sites are driving but also how effectively that traffic is adding to engagement. For instance, evaluate duration to see how long users are spending on the site and Pages/Session for how much content they’re viewing.

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